Questions
How DramFinder works, what it costs, and what happens to your list and your data, in plain terms. If yours isn’t here, ask us.
DramFinder gives your venue its own page where a guest scans a QR code, taps the flavours they want on a sixteen-point compass, and is matched to the bottles you actually pour, with an honest score and a picture of why.
About fifteen minutes. You upload your list, set two colours to match your brand, and print your QR code. Everything after that is optional, and nothing you skip stops your page working.
Your bottle list, in whatever form you already keep it, and two colours for your brand. You do not need a card, a contract, or anything installed.
No. The first thirty days are free and ask for no card, so trying DramFinder costs you nothing, and forgetting about it costs you nothing either.
Yes. The compass on our homepage is live, and you can open a full demo venue to see exactly what a guest sees. Neither asks you to sign in.
See a live venueNo. Guests use the page themselves from their own phones, so there is nothing for your staff to run or learn. If table mode is on, all they do is read what a table has been looking at.
You get your own page and a QR code to print and put wherever suits you: on the tables, by the till, or next to your existing menu. Your current menu and signage stay exactly as they are, and DramFinder sits alongside them rather than replacing them.
Four ways, whichever is least work for you: paste the list in, upload a file, photograph a printed menu, or photograph the labels. You give us the list you already have rather than typing it out again.
It still goes on your page with your price, and we work out what it is in the background. Nothing you upload is turned away, and a bottle we have not finished identifying is simply shown as such rather than dropped.
When we are not certain which bottling a line on your list is, we show you our best guess rather than deciding silently, with one tap to correct it. It matters because you know your own stock, and a wrong guess you can see is a wrong guess you can fix in a second.
From your list, in your account. Each bottle has its price to edit inline, a one-tap in-stock switch, and a remove button, and every change reaches your guest page straight away.
Mark it out of stock in one tap, and guests see it as unavailable. Switch it back when it returns, so you do not have to remove it and add it again.
Your list is yours to curate. Remove any bottle in one tap and it is off your guest page; out of stock is the lighter touch, keeping the bottle on your list but marked unavailable to guests.
No. Your whole list is included, however long it is, with no per-bottle charge and no cap.
Your page, in your branding, with the compass front and centre. They tap the flavours they want and get the bottles you pour that fit, each with a score and a small radar showing how it matches.
It is pure arithmetic. We measure the distance between the flavours a guest asked for and each bottle on the sixteen characters, with no model and no opinion in the guest path, so the same request always gives the same answer.
The method, in fullIt is our classification of whisky flavour into sixteen named characters, grouped by where they come from in production. A bottle’s place on it is measured from tasting evidence, never guessed from its name or its region.
See the CompassThe compass asks about flavours, not about whisky knowledge, so a guest picks what sounds good to them: something sweet, something smoky, something fruity. They do not need to know a single distillery or style to get a useful answer.
No. They scan the code, the page opens in their browser, and they start tapping. Nothing is installed, and nothing is stored on their phone.
With table mode on, a guest can say which table they are at, and your staff see recent searches by table. It turns a guest’s browsing into something your floor can act on, and you switch it on or off in your account.
Yes. There is a widget that embeds the compass on your own site, pointed at your list, and it is included in your price. You turn it on from your account.
Every match is arithmetic on the flavours the guest chose, shown with its score and its reason, so there is no hidden judgement to be wrong. If a bottle’s reading itself looks off, tell us and we re-check it against the evidence rather than nudging a number.
Your page simply stops serving until you do. Nothing is charged and nothing is taken. The free thirty days ask for no card precisely so that forgetting costs you nothing.
Your guest page comes down and your data stops being processed. Ask us before you go and we will send you your bottle list and your prices. On a yearly plan your page stays up until the twelve months are out.
One per venue. Each site gets its own address, its own branding and its own list, because in practice no two bars stock the same thing. Two to five venues under one owner is the Group price.
No. You pay the per-venue price and nothing else: no setup fee, no per-guest charge, and no cap on how often your page is used.
No. A guest opens a link, taps some flavours and gets an answer. Nothing is installed and nothing is stored on their phone, and the terms say so.
By card, monthly or yearly, through our payment provider. We are not VAT-registered, so the prices shown are the prices you pay, with no VAT to add.
Group is for two to five venues under one owner. You get one invoice, and the per-venue price falls as you add venues. You arrange it at sign-up, or from your settings once you are in.
The price you start on is fixed for twenty-four months from your first payment. If our prices change in that time, yours does not, and any change after it comes with at least sixty days’ notice.
Share your referral code, and when a venue you refer signs up and goes on to pay, you get a month free. There is a limit on how many you can earn in a month, and the credit lands once their first payment clears.
Yes, from your billing settings. Moving to yearly charges the year from that day and gives you the two months free; moving back to monthly takes effect at your next renewal.
We email you, and your page keeps serving through a short grace period while you fix it. If payment still does not go through, the page pauses until it does, and nothing on your list is lost.
The thirty days free, with no card, mean you only start paying once you have decided it works. After that it is rolling month to month, so if you cancel, your page stays up to the end of the period you have already paid for. For anything unusual, email us.
You do. Your bottle list, your prices and your guests’ activity are yours, and we hold them only to run your page.
Yes. Ask us and we will send you your bottle list and your prices, and under UK data protection law you can ask for a copy of everything we hold about you.
Your guest page comes down, and we delete your data within ninety days once your venue is closed with us. Ask us before you go and we will send you your list and prices first.
You, in your account. We do not sell your data or share it with advertisers, and there is no third party watching your venue’s activity.
On a Monday, if there is something worth saying, you get a short email: the flavours your guests asked for that week, and the ones your list could not answer yet. It only arrives when there is something in it, so a quiet week is a quiet inbox.
From your account, or by emailing us. It is monthly with no minimum term, so you can cancel any month, and your page stays up to the end of what you have paid for.
No. The guest page runs no analytics, advertising or tracking scripts of any kind, and stores nothing on a guest’s phone. A guest taps flavours and gets an answer, and that is the end of it.
No. We do not sell your data or share it with advertisers, and the guest matching uses no model at all, so there is nothing being trained on your list or your guests.
In Supabase, hosted in the EU, in Amazon’s Ireland region (eu-west-1). Our privacy policy lists every company that touches your data and what each one does.
The privacy policyThe method is published in full, including how well it agrees with a human reviewer, and we publish that figure whether it flatters us or not. Where parts are still being calibrated, the method paper says so plainly rather than claiming more than we have shown.
The method paperDramFinder is built by Lactone Labs, a research company in Scotland. It is one of a handful of instruments we build for the whisky trade.
About Lactone LabsYes, and it works by conversation rather than a sign-up form. If you make or bottle whisky, talk to us about putting your story on the bottles that venues already pour.
For producersNot by name. We can show you what guests across venues ask for, aggregated, but never a particular venue’s identity or list. A venue’s custom is the venue’s, and we do not hand it to anyone.